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You can elaborate on what the page is about in more detail. This is another piece of code that you have in the head of a page. The next thing we have in any web page code is the meta description, which looks like this: One thing to keep in mind is - how would you write this if you were going to write it as an advertisement in a brochure? The more naturally it is written, the better chance people will click on it. Describe what the page is about and write it like you’re a copywriter. You don’t want to be obsessed with keywords. A lot of people will tell you to put your most important keywords into this tag, but be careful about that. Google has been experimenting with changing this a little bit, but most of the time they repeat exactly what’s in your title tag into the search engine web page, so it’s really important that you craft your title tag so that it reads well and people will click on the link. What you put in the title tag is basically how Google decides what’s going to be in search engine results. You want to make sure you only have one title tag per page. If you do a ‘Control + U’ on any page, you’ll see the title tag in the source code. The title tag is the most important element on any web page. To view source code, go to a web page and do one of the following (depending on your browser):
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Google and other search engines read your source code to find out what your site is about. It’s simply the code that web browsers “read” to figure out how to display a web page’s contents. If you look at the source code on any web page, you’ll see something like this. You can’t control Google, but you can control what goes on your site.Don’t bank on SEO to be the key driver for your business.There are a few things to keep in mind when thinking about SEO: Sean previously worked as an SEO manager at Advantage Marketing Consulting Services, which provided search marketing services for Fortune 500 companies, such as Thomson Reuters and Samsung. He discusses things like how to optimize your site, create content, and bring traffic to your site. In this webinar, Sean Work attempts to share everything you need to know about the foundations of SEO in 45 minutes. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign? Every marketing professional knows how important SEO is in the age of digital technology.
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